Books & Media

Transitioning from single book sales to diversified profit models such as knowledge payment and IP operation, for example, the audio course single course sales of CITIC Publishing and App cooperation have exceeded 5 million yuan, and online literature IP has extended to the fields of film, television, and gaming

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Description of Books and Media

Complementary enhancement

Paper books retain the advantage of deep reading, while e-books expand the efficiency of dissemination. The two are integrated and innovated through forms such as AR books and audiobooks

Scenario based application

The education sector adopts a dual mode of “paper deep reading+digital real-time retrieval” (such as the case of Xiwen Primary School in Yancheng), balancing systematicity and convenience

Business model transformation

shifting from single sales to IP development (such as film and television adaptations), knowledge payment and other diversified profits, extending the lifecycle of books